0

Content, Inc. by Joe Pulizzi


 

Please read by blog on Book Reviews  before reading the following reviews about:

Content, Inc.

How entrepreneurs use content to build massive audiences and create radically successful businesses.

by Joe Pulizzi

 Click on the book icon to order.

Good Reviewing!!!

The Reviews below Comes From

GoodReads.com

The traditional “Shark Tank” model for start-ups is taking an amazing idea, product, or service, funding it, and bringing it to market. One expert in the start-up space declares this is entirely the wrong way to launch a business – and backward to boot.

If you build an audience first, using content – whether a blog, podcast, website, resource guide, newsletter among examples – you then have the opportunity to monetize to an already loyal following. It’s the smartest, most risk-averse way to go to market, and there are dozens of successful examples, from The HuffingtonPost and Game Theory to Goop and Kraft Recipes.com

Ann Janzer.com

Reading Joe Pulizzi’s new book Content Inc is a welcome shock for someone who lives in the engineering-driven, growth-hacking Silicon Valley. The book’s message: start your business by building an audience with content, before you write a line of code. Once you own the loyal audience, figure out what that community wants and build it.

Wait – what? Content first, not product?

If you build an audience first, using content – whether a blog, podcast, website, resource guide, newsletter among examples – you then have the opportunity to monetize to an already loyal following. It’s the smartest, most risk-averse way to go to market, and there are dozens of successful examples, from The HuffingtonPost and Game Theory to Goop and KraftRecipes.com.

Instead of the Minimum Viable Product (MVP) of the lean startup, Joe proposes a  Content Incstartup built on Maximally Valuable Content. (Can we make MVC a thing?)

If you’re involved in content marketing, you’ll enjoy the examples of building a business on the strength of great, differentiating content.

From a subscription marketing perspective, I love the idea of building and nurturing a subscriber base before selling anything. A company founded on this premise will develop a corporate culture based on adding value through content and aligning with customers’ values – both core value nurturing practices described in Subscription Marketing.

Even if you’re not involved in a startup, the book builds a cogent argument for finding your content niche (or executing your content tilt) and developing it to build your business.

Finally, I sense that Joe could be falling down a flight of stairs and he’d still reach out a hand to help someone else. The relentlessly helpful trend continues in this book. Even as it builds the main narrative arc on the Content Inc strategy, the book offers tons of useful resources, examples, and even one-line suggestions that are incredibly helpful.

I’m going to be keeping this one around and referring to it, time and again.

In CONTENT, INC., content marketing expert Joe Pulizzi shows you how to position yourself as an informational leader in your niche and develop content that is as beloved as that coming from any traditional media company. Using this model, entrepreneurs with limited resources can build a massive online audience as the engine that drives their entire businesses. Using simple recommendations, any small business owner can use to dominate the market without initially selling anything at all.

In selling, I am all about product reviews. Nothing is better in determining the quality of a product you desire to buy than word of mouth reviews. Below, I have shared with you many reviews from those who have read Content, Inc. These are people who, it seems, have no monetary connection with the author of the book himself. They are looking to find solutions to their problem of learning to write quality content for their own products. That is why I have shared these comments with you.

To join a wonderful community of people who are willing and happy to review your product or content and leave that review on your website take a look at Wealthy Affiliates

But for now, take a look at the book reviews of  Content, Inc. by Joe Pulizzi

An idea whose time has come,startup marketing through content rich, audience following first, on-line business building. I’ve included the good and the bad reviews for your previewing pleasure.

Hope they help you to know whether-or-not this product might be a good fit for you.  Enjoy.

Good Reads Community Reviews

(showing 1-30 of 271)

Yodamom

Sept. 16, 2015, Yodamom
4.4
Very thorough look at how to develop your product, service or information. The information was well planned and even had methods to keep on track and focused. I loved that I tend to get side tracked and loose focus on where I am going. Easy to follow steps and advice. Fast and furious, get on board and soak up the knowledge.

Bianca Smith

Dec 07, 2015 Bianca Smith rated it liked it

Content Inc by Joe Pulizzi is like the latest James Bond movie. I’ve finished it, but I’m not sure if I like it.

Joe Pulizzi is the founder of the Content Marketing Institute thus the source of many of my Tweets, so I eagerly pounced on a review copy of his latest book. Unfortunately, grad school pounced on me, so apologies for this late review.

In CONTENT, INC., content marketing expert Joe Pulizzi shows you how to position yourself as an informational leader in your niche and develop content that is as beloved as that coming from any traditional media company.

And I think that’s where I’m a little out. Content Inc tries to be a lot of things. It starts with two chapters explaining why being an entrepreneur is the best career ever. Then we learn what content is. The last few chapters focus on personal branding, linking back to the book’s promise. While reading it, I felt the book could have been several smaller books, much like the blog.

There were some great parts to Content Inc. I loved the concept of Content Tilt: using a Venn diagram to find your content sweet spot. The resource list was extensive and having it at the end of each chapter makes it practical. It was also very honest, with Joe using many of his own experiences, and not all were successful. Yes, he supplemented it with other case studies and examples, but Content Inc has a very personal feel to it.

Who Is Content Inc For?
Despite the sales pitch in the first two chapters, I think existing entrepreneurs who need a boost in their brand would get the most from Content Inc. It gives some great ideas to help position themselves and their business. The focus is all on content, so it may be hard to translate the advice to your business. The very vast majority of the cases are of people making money directly from the content. Even the swimming pool guy has positioned himself as a pool expert, despite never installing a single pool.

Content Inc was a gift from NetGalley and the publisher, McGraw-Hill.

Penny Sansevieri

Sep 16, Penny Sansevieri rated it really liked it
Good book, very solid content and well presented — the only reason I didn’t give it a 5 star was because I was fortunate to have experienced one of Joe’s speaking gigs and his energy is off the charts, this book wasn’t that. It was more subdued which was a tad disappointing. Many times you can really feel the author’s energy jump off the pages. The information was great though, I highly recommend it and if you get a chance to see Joe speak, run don’t walk. Fab presenter!

Julia Doherty

Oct 18, 2015 Julia Doherty rated it really liked it

I’m a fan of the Content Inc podcast and the book has been on my to-read list for a while. If marketing is your remit then this book is a must read. It’s modern, well written and is full of clear action plans.

I had two light bulb moments for my business when digesting this book (I was listening to the audio version).

Takeaway 1:- Find your tilt
You need to figure out what it is that you do differently. What is it that tilts people to use your services or buy your products over all the rest? I fo I’m a fan of the Content Inc podcast and the book has been on my to-read list for a while. If marketing is your remit then this book is a must read. It’s modern, well written and is full of clear action plans.

I had two light bulb moments for my business wh

Takeaway 2:- Remember print matters!
Even though I own a print business I do not fully utilise it to market my own business, which is crazy! We are so busy dealing with our own clients that we tend to put our stuff to the bottom of the list. Thanks to this book, I had another lightbulb moment to produce something in print that will not involve any further work.

I’m keen to get my new processes into action and watch my business flourish!

Thanks Joe!

Brittney

Sept 22, 2015 Brittney rated it really liked it

Wow. Just Wow. So jam packed with information, case-studies, guides, resources, links, wisdom and encouragement.

This is a resource that I took eight pages of notes on.

That’s right. I have eight pages of regular spiral notebook, old school notes that affirm the track I’m on, remind me of areas to tweak and notes for when I’m ready to scale up.

This is a great, linear resource that clearly articulates a big picture of business, especially online business, while giving detailed information on how Wow. Just Wow. So jam packed with information, case-studies, guides, resources, links, wisdom and encouragement.

This is a resource that I took eight pages of notes on.

That’s right. I have eight pages of regular spiral notebook, old school notes that affirm the track I’m on, remind me of areas to tweak and notes for when I’m ready to scale up.

This is a great, linear resource that clearly articulates a big picture of business, especially online business, while giving detailed information on how to achieve the big picture through content marketing.

I’ve seen a lot of these methods having success, although folks don’t necessarily realize that they are using the content inc method, the PRINCIPLES ARE THERE.

I too have been using the Content Inc method without even realizing it. I was naturally picking up on trends but now I have names and understanding for why they work. I’m affirmed and inspired to keep hustling, having patience, and hopefully, I too, can be a success story case study for Content, Inc.

Jane

Aug 20, 2015 Jane rated it really liked it

The first half of this book deserves 5 stars for practical advice and great examples of how to create worthwhile content that can market your expertise. There are good questions and tips for getting started and staying on track. The second half of the book, while still providing sound advice, moves very quickly from one-person shop to full enterprise, with little in-between. That lessened its impact on my thinking, deserving perhaps 3 stars. All in all this book will be helpful in understanding The first half of this book deserves 5 stars for practical advice and great examples of how to create worthwhile content that can market your expertise. There are good questions and tips for getting started and staying on track. The second half of the book, while still providing sound advice, moves very quickly from one-person shop to full enterprise, with little in-between. That lessened its impact on my thinking, deserving perhaps 3 stars. All in all this book will be helpful in understanding and shaping effective content market strategy.

Scott WozniakDec 15, 2015 Scott Wozniak rated it it was amazing

This is a practical, step by step guide to starting a content marketing program from scratch. It’s got examples, links to tools, and warnings of traps to avoid.

Content marketing isn’t just a fad or for a few types of organizations. It is a core need for pool companies just as much as it is for inner city non-profits.

This book is especially good for those who are starting with few resources. And while there’s overlap with his other book in theme, the specifics are new.

Mohammad GabrDec 15, 2015 Mohammad Gabr rated it liked it

It is not my interest to find out blogging and content writing business so it didn’t Attract me so much.
But in general it is collection of blog posts or articles not a coherent book.
It opens my mind to a new world of business and new tricks and tips
Another cons , that it depends on mentioning software tools and websites by names which may lead to make this book outdated in short time as technology changes faster. I would like to focus on the concepts not current technologies

Rebecca

  Nov 10, 2015 Rebecca rated it really liked it

This is not the kind of thing you read unless you’re really, really into content marketing. But it’s a pretty good guide. Not every part is generally applicable, and he’s got a definite bias in favor of building a machine to generate content and then monetize off of that (rather than starting with an actual product). But there are a lot of good points, and if you’re looking to build a platform to later make money off of, this is a blueprint.

Anne Janzer

Nov 09, 2015 Anne Janzer rated it it was amazing

Even if you’re not involved in a startup, Joe Pulizzi builds a cogent argument for finding your content niche (or executing your content tilt) and developing it to build your business. Even as it builds the main narrative arc on the Content Inc strategy, the book offers tons of useful resources, examples, and even one-line suggestions that are incredibly helpful. It’s a keeper, particularly for entrepreneurs and content marketers.

Cezar Halmagean

Sep 19, Cezar Halmagean added it  

It’s ok

It’s good info but I felt like there wasn’t anything new. The same things that you can find in “Epic Contentent Marketing”.

Josh Steimle

Sep 29, Josh Steimle rated it really liked it
Awesome! If you’re an entrepreneur, activist, or just someone who wants to get a message out, this is your manual.

Angelo

Oct 06, 2015 Angelo rated it. It was amazing
6 stars if I could

Saretta

Oct 10, 2015 Saretta rated it really liked it

So, I’m not recommending this book based on what I’ve read in it, but what I have read about it. I have taken the time to find a legitimate book reviewer in GoodReads.com. So, on the basis of all the reviews above from independent marketers to graduate students, if you want to learn more about the world of ‘content marketing’, ’tilt marketing’ or just how to write a better article for your readers, I would recommend reading this book.  Click on the icon to purchase the book from me. And join me and my great community at Wealthy Affiliates

But for now, take a look at the book reviews of Content, Inc. by Joe Pulizzi

Please visit my website at www.writingqualitycontent.com

Also, please comment on my post in the comment section below.

Contact me at www.beth@writingqualityconent.com with anything you’d like to share.

All the best,

Beth

Share

Leave a Reply

Your email address will not be published. Required fields are marked *

*