The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right
GOODREADS COMMUNITY REVIEWS
Sep 03, 2015 Moniek
rated it 5 Stars it was amazing
Got this book as a reading assignment on my job. It’s loaded with valuable tools for the modern content strategist, in fact, the toolkit alone (a Zip file containing a bunch of docs and templates) is worth the price of the book.
I skipped a few sections since they’re pretty specific to the tools being discussed but I’m pretty sure I’ll get back to them soon as I’ll need to implement some of he tools in the toolkit.
Recommended reference for content managers/strategists.
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Most Helpful Customer Reviews
By Tracey on July 20, 2015
This is a really cool book. It’s useful for both newer content strategists who are looking for an overall roadmap of the process of a project, and also for more seasoned professionals who’d like to dip in to specific chapters for new ideas, tips, or tools. The tools that come with the book are awesome, too – I recently used the plan for the Objective Alignment Session in a large project kickoff, and the results were great.
I would definitely recommend this book to everyone working in content strategy (or even with content strategists). It’s comprehensive, written in an easy, conversational tone, and chock full of great ideas.
By Russ on October 26, 2015
The Content Strategy Toolkit illustrates in easy to understand terms how to write better content, and how to get people to engage more with the content that you write.
The book takes you from the beginning to end of how to write content. From evaluating what is wrong with your original content, to how to structure your content so that it illustrates effectively the point you are trying to get across so that your content stands above others.
Each chapter is laid out with a clear objective, and the relevant tools that are required are shown, along with clear instructions on how to use the tools.
Meghan is a real world practitioner of content writing and so the skills and experience she imparts are taken from real world examples and examples that are proven to work This is shown in the way the book is written with the depth of understanding and the tools and techniques used.
This book will benefit a wide range of people from those who are seasoned content writers to those who are just setting out on writing content by introducing the skills required for content writing, and helping improve the skill set of existing content writers.
The skills I have gained from reading this book can also be turned to other areas of my profession, as the methods for evaluating and reasoning why content is not reaching it’s intended audience can be turned to pretty much any area where users have to interact with something. The toolkits can also be modified and used to help out too.
This book is a breath of fresh air. It’s not often a highly skilled content writer will impart their knowledge and ‘best secrets’ to help to improve the game of others. In this case, this is exactly what Meghan does.
By C. Saunders on October 6, 2015
Format: Paperback Verified Purchase
Meghan Casey’s The Content Strategy Toolkit delivers what it promises: a well-structured, content-rich set of tools for content strategy practitioners both novice and advanced. I appreciate the practicality of this book. The author organizes her thoughts into a linear, logical flow, communicated in useful bullet-points, making it easy to browse and read.
Casey packs her book with a workshop full of well-crafted and useful content strategy tools, including a stakeholder matrix, project kick-off email, project team matrix, session plan and even a sample agenda.
In addition to these many tools, Casey offers clear directions for mapping out stakeholders processes, artifacts and deliverables; project management guidance, including timeline, material, reporting and rhythms and a strong overview of the content inventory, auditing, and mapping process.
Casey also pays close attention to the stakeholder interview process, including questions and documentation review process notes. These notes culminate in building a discovery inside workbook incorporating best practices from UX design, market research, and general business consulting.
While this may seem like an overwhelming amount of material to keep under control, Casey does a good job of aligning all the parts into a strategic framework that ties everything together, from the beginning of the process through the resulting outputs and actions.
Casey offers a nod to Sara Wachter-Boettcher’s book Content Everywhere in her overview of structured content and entering content into the CMS.
Her content types and components tend to be large, chunky, and high-level — so it’s at this level a high level introduction to modelling.
By Marcia R. Johnston on August 12, 2015
By Anne on August 17, 2015