Building Your Website Content – Structure

Building Your Website – Content

Today you are going to be taking your first leap towards creating content. Content is going to be the “meat” of your site. Content will be the difference between getting lots of traffic becoming an authoritative site, and you not seeing much in the way of results.

Plain and simple, content leads to rankings in search engines and rankings are going to lead to your website traffic and revenue!

As the person in charge of a website, we need to understand one critical element. We are creating our website for PEOPLE.

People are going to be navigating on our website, they are going to be reading our content, and they are going to be buying from us based on our recommendations. They are going to be engaging in discussions, they are going to be sharing our content on social networks, and they are going to be trusting us and our brand.

Don’t lose sight of this, I see it all the time where people get so lost in the process of what they are doing that they dehumanize their website to the point where no visitor would get any value. It has to be all about the EXPERIENCE you create.

And this experience all starts with the website framework, which in simple terms, simply means the core pages on your website and your navigation which we are going to be starting the creation of today.

Today we are going to be building out your initial website framework with the focus and emphasis on user experience. We’re going to be creating the first couple of pages on our website.

Before I get started, I want to explain that Content is the core of your business and I don’t want you to be worried about the words content and writing at this point because those are just a means of connecting via your website or on your platform.

You don’t have to be an expert writer to be very, very successful on-line, you just have to be able to communicate in the same way you communicate with others at Wealthy Affiliate and the same way you communicate with a friend.

  1. First and foremost we are going to be creating content and building out our website with our niche or audience in mind, Again, we don’t have to be excellent writers to be very successful on line. So I just want to emphasize that. And now we are going to be moving forward and creating our first couple of pages here on our website starting with:
  • a “theme” page that’s going to be relevant to our overall website content.
  • an “about me” page, to introduce yourself to the audience or the traffic that is coming to your website. And this is going to create trust and relevance to you and to your website.
  • And then we’re going to be creating a “privacy policy” page that everyone needs to have on their website. It’s mainly a mindless cut and paste page unless you have a business lawyer that insists on more specific details and mentions. But we’re going to be walking you through that as one of the initial pages you need to have on your website.

So I’m going to show you how to research some ideas for your initial theme page:


One thing I don’t want you to think about your website page creation is, as a one-way robotic sort of process. It’s simply not that way. Your way is going to likely be the right way for building out your website, because:


Google, BING, & Yahoo LOVE Content!

These are the top 3 search engines and make up over 98% of searches online. Want to know how you can leverage these search engines and get mad traffic to your site?

The answer is: Quality content.

The most important aspect of any content, whether it is text or video is that it is created with the reader in mind. Real people are reading this content so you want to deliver something that is relevant and interesting. When writing content you want to keep in mind that you are writing it for people, not just for Search Engines :). Search engines help you find out what people are interested in learning more about, but the content you write must come from your own experience or your experience and feelings while learning about the content you are sharing.

Being original, candid, and building your personal brand is the best way to succeed within any niche, so please make sure you do put some effort into creating your own content. As I’ve said before, there is nothing wrong with getting some concepts or ideas from elsewhere to incorporate in your page as this will save you time. Refrain however, from copying and pasting other people’s work as you will lose ANY chance of ranking if you have a majority of duplicate content on your site.

So, one thing I do before getting too far into writing for any one particular niche, is that I do some research on some other websites in my niche. I kind of like seeing what other more established websites are doing.

We can leverage this as influence on the design of our website. We’re not going to copy them exactly, but we are absolutely going to research this for influence on our site so:

Typically what I do is head over to and I’m just going to do a search in Google and see what websites I can come up with that are basically in the same niche or category that I’m in, in this case, ‘writing quality content.’

I’m going to do a quick search and show you how I come up with some good ideas. So the most obvious and most natural way to research other websites that are in your same respective niche is to simply type into the Google Search Window some search terms that are relevant to the theme you are researching and in my case, ‘wiriting quality content’, would be one of the more relevant search terms. And as I go down the list, what I’m looking for are websites that are more affiliate style sites (sites that have products you can advertise and get compensated for for a sale that comes through your efforts), not the help.coms, more the independent sites of people ie ‘’.

So, choosing one site among the many that are turned up in the search, I can imagine that one of them is an affiliate site with lots of ads on it. Now what I’m looking at right here is the initial structure of the website that we can use for an influence. In this case I can check out what they include on their page by looking at their menu items. We can then use ad-content-writing as a menu item, fiction, non-fiction, inspiration- galleries or testimonials, info, book reviews and resources as possible topics for pages in my own blog. We aren’t talking about copying anyone.

In fact if you want to be ranked on Google you can’t write anything that makes the bots think you’ve copied other people’s information. You are being forced to be original. And though a little stressful wondering if you have the talent, your originality is your greatest talent when it comes to being ranked on Google. So, DON’T COPY anyone. Make the content your own. However, menu items are the exception. Certain niches have only a limited number of possible categories and so the search engines do not consider the menu data as important as the content data.

Gathering Your Ideas

So what you might start doing now is recording ideas from pages you might want to have on your website, ideas for posts, that sort of thing. Now I want you to feel that you have control over your site and that you’re not bound to any one career path in terms of building out your content and your menus. As I said before with copying info, here also, you don’t have to emulate anyone. You should truly be yourself and truly create your website in a way that you think is truly going to be best for your audience. After all, who knows your audience better than you?

That is always the best way, not what someone else is doing out there, but what is your audience looking for and wanting to experience. So spend a few minutes looking around and seeing what other websites are doing in your respective niche.

And it’s going to give you a lot of ideas as to how you can build out your site. And again don’t copy them but you can get influenced by and ideas from them. So, what I would do is spend a few minutes, writing down on a piece of paper or within a Google document or some on-line document creator, a bunch of ideas you could incorporate into your site at some point, and what your menu structure might look like. And then you can leverage that as you move forward and start building out your website.

And I wanted to mention that. And again the internet is a great resource and the more resourceful you are, the more you’re going to be able to come up with ideas. Obviously we’re not going to be copying anyone here, but what we’re going to be doing here is purely being influenced.

What Program To Use For Building A Website?

I have had the pleasure of experiencing and working with two really great Affiliate Program Blogging Sites that have helped me to learn how to become the best blogger I can be to choose, advertise and sell the affiliate products that I am having so much success in promoting.

Both sites teach you how to promote. advertise and market your products. One provides you with a real-time critique of your blogging posts from other members of this affiliates only website. Go to Wealthy Affiliates for one of the best peer to peer critiquing experience you have ever had on a website. This site helps you find your niche, learn how to build your website around it. get it ranked on the Wealthy Affiliates affiliate site (this is where all that critiquing comes in really handy), and then market your site to the rest of the world.

The other site helps you find the products that are new, trending and cutting edge, mentors you one on one to build your site, get it marketed then to get the targeted customers that are interested in what you are marketing and therefore increases your sales. Go here to join the Rory Ricard family of bloggers.

So, go research and find your favorite affiliate blogging site, sign up and then, since both of these sites use WordPress as a blogging platform, come back here and finish reading this lesson.

Creating Web Pages In WordPress

Now that I’ve gotten that out of the way I’m going to be getting into the creation of our first three pages of our website, and my next segment is going to be showing you how to go about doing that.


So, as you can see your site is completely empty now. You have no pages. You have no posts. In order to create your initial framework we are going to be creating your first three pages. Obviously we are going to be elaborating on your site as we move forward and build it out with more content, more pages, more categories and that sort of thing.

But the very first three pages in the creation of content on your website we are going to be creating is an ‘about me’ page, a ‘privacy and policy’ page and a page that is relevant to the ‘overall theme’ of the site. In my case, ‘how to lose belly fat today.’

Writing Your ‘About Me’, ‘Privacy Policy’ and ‘Overall Theme’ Pages

So, what we’re going to do is head over to the dashboard. You can access it if you’re already logged in. If you need to log in go over to the build my website area. Remember that if you change your password you will no longer be able to log in through the build my website area. So just be aware of that.

About Me Page

Your next task is simply to create an About Me page. This page can evolve over time so please do not try to perfect it now. You ideally want this page to accomplish the following:

(1) Connect with your audience by offering a relevant story
(2) Have a personal image of you or at the very least, something relevant
(3) Tell them why you are interested in helping them in your respective niche
(4) Offer them help if they have any questions or comments

You are likely seeing a theme here. Relevance! Although your page is about you, it is really about your audience and how you can connect with them.

It is like walking into a discussion with someone you have never met and having something in common with them. You are much more likely to hit it off. If you can create this connection of similarities, they will like and you trust your opinions and recommendations much more.

So in order to create an ‘about me’ page in your website you need to click on pages in the dashboard. So this is going to be a page in which I discuss, as I said above, myself, my relevance to the niche and basically give people a reason to trust me and the advice I will be giving them by telling them that there is a real person behind the content that I’m putting on the site, by giving people an understanding of what perspective I am coming from in giving that advice, and any credentials, awards or special training I may have had about the subject matter I will be commenting or advising about, but we’re going to be getting into that in a lot more detail in another lesson.

For now I can just go ahead and publish my ‘about me’ (mine isn’t empty) page even though it maybe empty. We can hold a place for the ‘about me’ information by creating the ‘about me page’. And if you need more support in writing your ‘about me’ page we can go into what we are going to put on the page in this lesson, go here.

Privacy Policy Page

So the next page we are going to create is a ‘privacy policy’ page and either save it or publish it. Again create a ‘privacy policy’ page as you did with the ‘about me’ page and if you are comfortable with what you are putting on your ‘privacy policy’ page, go ahead and enter it into the page and be sure to publish or update the page. If you don’t want to publish right away, save as, ‘switch to draft’ option for saving. This way the page won’t be published until you are happy with the contents. Then go to publish or update and the page will be posted on the internet for you.

If you don’t know what to put into your ‘privacy policy’ page, then go to the following Google search engine page and choose whichever download you believe satisfies the needs of your website.

Google Search for possible privacy policy page templates.

There is no reason you cannot add something specific to whichever ‘privacy policy’ template you download as this website is yours and you want it to be as specific to your needs as possible. It is good to choose a template to begin with, however, because these lawyers and experts have thought about and explored most of the details that are necessary to have in a legal ‘privacy policy’ document for your website.

The privacy policy for is in a format that is usually considered for blogging sites. For more information about the privacy policy for ‘writing quality’ please go here.

Here is what a Privacy Policy page serves (from

“Privacy policy is a statement or a legal document (privacy law) that discloses some or all of the ways a party gathers, uses, discloses and manages a customer or client’s data.”

So in essence, it tells your visitors how you are going to use their data. Although people will likely never read this, it is a requirement to have on your website for many affiliate programs, many PPC networks, and advertising programs like Google Adsense.

Below I have included an example privacy policy that you can use. Replace your own website URL with the text. In this example, I would replace my URL:


Here is the example privacy policy:


Privacy Policy for

If you require any more information or have any questions about our privacy policy, please feel free to contact us by email at

At, the privacy of our visitors is of extreme importance to us. This privacy policy document outlines the types of personal information is received and collected by and how it is used.

Log Files

Like many other Web sites, makes use of log files. The information inside the log files includes internet protocol ( IP ) addresses, type of browser, Internet Service Provider ( ISP ), date/time stamp, referring/exit pages, and number of clicks to analyze trends, administer the site, track user’s movement around the site, and gather demographic information. IP addresses, and other such information are not linked to any information that is personally identifiable.

Cookies and Web Beacons does not use cookies.

DoubleClick DART Cookie

.:: Google, as a third party vendor, uses cookies to serve ads on
.:: Google’s use of the DART cookie enables it to serve ads to users based on their visit to and other sites on the Internet.
.:: Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy at the following URL –

Some of our advertising partners may use cookies and web beacons on our site.

These third-party ad servers or ad networks use technology to the advertisements and links that appear on send directly to your browsers. They automatically receive your IP address when this occurs. Other technologies ( such as cookies, JavaScript, or Web Beacons ) may also be used by the third-party ad networks to measure the effectiveness of their advertisements and / or to personalize the advertising content that you see. has no access to or control over these cookies that are used by third-party advertisers.

You should consult the respective privacy policies of these third-party ad servers for more detailed information on their practices as well as for instructions about how to opt-out of certain practices.’s privacy policy does not apply to, and we cannot control the activities of, such other advertisers or web sites.

You can opt out of all communication with simply by leaving this page.

If you wish to disable cookies, you may do so through your individual browser options. More detailed information about cookie management with specific web browsers can be found at the browsers’ respective websites.


Feel free to copy and paste this EXACT privacy policy above and put it on your website. The only thing you need to do is replace “” with your actual website URL (domain name).

Here is what my Privacy Policy page looks like:

You can also do a Google search for “sample privacy policy” or “free privacy policy generator” as there are many that are available for free.

After your create this page, Publish it. Make sure you make it so that it is not visible within Google and does not get indexed and you can manage this within the page settings below the editor.

Theme Page

And the last page we are going to create a page about your website. I would say go ahead and make the title of the page the name of your website. So whatever the niche of your website is, you can call it that. It’s basically going to be the very first page of actual content that’s relevant to your respective niche.

So, I name the page ‘writing quality content’ and, if I don’t have my content ready to go into the page, I’ll go back at a latter time after learning how to write about my theme, which is coming along later in the training, and when I enter the the theme content, I will simply publish it as I did before with the ‘about me’ and the ‘privacy policy’ pages.

So when we have our initial three pages published or we have the structure set up for the eventual content input, if we go back to all pages on the WP dashboard, you’re going to see the three pages we have just created. If you click on ‘about me’ you’ll see the structure and content there, or structure but no content in it yet, if you are still researching your content. Again, if you need to, we will help you do that in the next section.

Now, this is the initial framework and just so that you understand how it’s going to work, your posts are going to go to your home page, naturally. And you can see the page says that it is ready to publish its first post.

As soon as you publish your first post, it’s going to come streaming through your dashboard here or to your home page and the pages you add naturally go to your menu up here. And where your menu populates on the home page is going to depend on which theme you chose.

Depending on which them you use, the menu might be situated below the header. But basically the pages are going to the menu and the posts will go to the blog stream or the blog roll by default. Now, we can manipulate that and other things as we get into and start understanding how to create our own custom menues and how to change around the navigation of our site. But that’s basically how the construction of your site goes. The pages go to the menu and the posts go to our blog stream.

If you do have any questions about your content from this video, please let me know and the next thing we will be doing is actually  building out the actual content of the site in the next lesson so here we go.