Quality content for financial gain
Because of the popularity of the internet and people’s tendency to surf it during much of their free time, writing quality content for your website or blog, has become a medium for selling or giving away products and services people would be looking for in their spare time anyway even if they weren’t on the internet. I call this sales blogging content, quality content for financial gain.
Writing quality content has different definitions depending on what medium you are writing in. Writing content for your website like fiction and non-fiction is intended to inform or entertain.
Blogging is a medium for getting your thoughts and ideas out to people you know over the internet and like a news reporter, or a novelist also to people you don’t know. Blogging is communication; communication of knowledge, thoughts, beliefs.
Quality content for financial gain is a little different than if you are writing quality content for a novel (fiction) or a news story or history book (nonfiction) say.
In a novel, you have complete control over your content, its characters, plot and everything that goes into writing a great novel. The quality of your content depends on your ability to reach the hearts and minds of your readers, taking them into a world that you create and control, and getting them to come back and read more and more of what your imagination has to say, by buying more and of your novels.
In a news story, however, you have to write the facts of the story you are communicating. You cannot make up anything and be considered a good news reporter. The quality of your content depends upon the accuracy and completeness of the facts that you are reporting in that story and though the most important thing isn’t just that you keeping your readers reading your newspapers, but that you keep them reading for the quality (truth) of your content.
Writing quality content for financial gain, is in many ways a combination of writing a great novel and writing a great news story. Though you are looking to please those customers who might be interested in your product or service by telling them a compelling story about your experience with the product or service you are selling them much like the words you would use in a novel, you are also going to need to get factual website information about the product out as succinctly and as quickly as you can, much like a news story.
Now in order to get this quality writing out to the people who are looking for it, you also need to reach your customer. The quality of blog writing is going to also depend on whether-or-not your potential customers can find you and your product or service on the internet in the first place in order to be attracted to it and buy it. And this is going to depend on your use of the words in your writing that customers are searching for on the internet. These words that you are going to have to use, are called keywords. Therefore, the quality of your writing is going to depend on your ability to choose the words that your potential customer is typing into the search engine. It’s going to depend on the ability of your customers to find you on the internet and then to like what you have to say about your product or service and their belief in the truth of what you are saying. More about how to do this in a later post.
So, quality content in a website depends on:
- attractiveness (the ability for you to write a sales pitch that includes compelling personal experience in the reason you may have tried the product in the first place.)
- truthfulness in writing (the ability of your customer to trust that what you are saying about the product or service is true ie. knowledge of the product or the product producer and or developer and personal trust in the efficacy of the product and/or service.) You might want to check out places like:
- E-Commerce Consumer Reviews
- What About Non-Passion Niches? I’m not saying don’t follow your passion, but if your passion could fall into one of the research slots that qualify as good sales potential, why not? Read this post with your passion in mind too.
- Interesting Facts About People Who Do Product Research Before They Buy – Pew Research Trust
- keywords (the ability of your customers to find your product)
In summary then, so, much like writing quality content for a novel or news story, writing quality content for your website is like both. You can’t be certain of the perfection of your writing, write from your heart. Also, in writing for financial gain, you have to be sure your facts are correct about your product or service, and yet you have to create content that is more succinct rather than again trying to get everything you want to express into your content before you publish it.
And finally, writing quality content for your website should focus each page you write on a specific theme that you have researched. The keyword related content you create is going to be the root of all the traffic you get to your website.
I try to give a short takeaway or page assignment(below) after each of my posts. Try it if you like, or not. It may help you to understand better some of the ideas I talked about above. It is up to you.
Doing the assignment may also bring up questions that I hope you will ask me about in the comment and question section at the bottom of this page. I thrive on feedback and comments and I learn from the criticisms and critiques, so please be generous with both.
Write a page or less of content about the product or service you want people to want. Use attraction, truthfulness and keywords of your choosing to write it. Later on, we’ll talk about how to find the keywords that your potential customers are looking for on the internet.
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